EchoDepth for Sales — FAQ.

EchoDepth for Sales is an AI-powered avatar coaching platform that trains enterprise sales reps on emotional presence, confidence, and composure. It analyses 44 FACS-compliant facial Action Units and maps emotional state to the VAD (Valence, Arousal, Dominance) model, giving reps real-time objective feedback on how they show up during practice sessions.

EchoDepth analyses 44 FACS-compliant facial Action Units — the individual muscle movements that underlie emotional expression, as identified by Paul Ekman and Wallace Friesen. These patterns are mapped to VAD emotional state space (Valence, Arousal, Dominance) to produce Confidence, Warmth, and Authority coaching scores in real time.

The Facial Action Coding System (FACS) is the most rigorously validated framework for decomposing facial expressions into individual muscle movements called Action Units. Developed by Paul Ekman and Wallace Friesen, FACS identifies 44 discrete AUs that can be reliably observed and measured. EchoDepth analyses all 44 in real time during sales coaching sessions.

Valence, Arousal, Dominance. A three-dimensional model for representing emotional state. Valence = positive or negative quality. Arousal = intensity or activation. Dominance = perceived control and confidence. EchoDepth maps facial Action Unit patterns to VAD space to produce nuanced coaching feedback that goes beyond simple positive/negative classification.

Emotional Decision Intelligence (EDI) is the ability to recognise, measure, and deliberately control the emotional signals that influence how decisions are made. In enterprise sales, EDI determines whether a rep's message builds buyer trust or erodes it. EchoDepth trains EDI through real-time FACS-based feedback during avatar coaching sessions.

Gong is a conversation intelligence platform that analyses recorded real calls for post-hoc deal coaching and forecasting. EchoDepth is a practice platform that trains reps before real conversations happen. Gong tells you what went wrong after a call. EchoDepth builds the emotional capability that improves the outcome before the call takes place. They are complementary, not competing.

Second Nature focuses on AI roleplay and script coaching — training what a rep says. EchoDepth focuses on how a rep shows up emotionally — training the delivery and presence that determines whether what they say actually lands. EchoDepth analyses 44 facial Action Units in real time; Second Nature does not perform live emotional expression analysis.

A standard webcam (720p minimum) and microphone. No VR headset, no depth sensor, no specialist hardware. EchoDepth works on any enterprise laptop with Chrome, Edge, or Firefox. This is a deliberate design decision — accessibility for distributed and remote-first sales teams is a prerequisite for enterprise scale.

No. EchoDepth analyses patterns of muscle movement (Action Units) to infer emotional state. It does not identify who someone is and does not store biometric identity data. It is a coaching tool that analyses emotional expression during voluntary practice sessions — not a surveillance or identity tool.

Yes. Cavefish Ltd is registered with the UK Information Commissioner's Office (ICO: ZB915633). Data is processed under UK GDPR. Session data is used exclusively for the participant's coaching — no biometric profiles are stored, no data is sold to third parties, and data residency within the UK is standard. On-premise processing is available for organisations with strict requirements.

EchoDepth for Sales is in private beta. Pricing is based on team size and use case and is discussed during an introductory call. There are no public pricing tiers during beta. No credit card is required to start the conversation. Request access to discuss pricing for your team.

CRM integrations are on the product roadmap. During the private beta, EchoDepth operates as a standalone coaching platform. Admin dashboard analytics can be exported. Contact the team to discuss specific integration requirements for your organisation.

Yes. Enterprise plans include custom avatar creation to match specific buyer personas relevant to your industry — from the Sceptical CIO to the Budget Committee. Scenarios are configured around your actual sales playbook and buyer archetypes.

Beta cohort data shows most reps demonstrate measurable improvement in Confidence and Composure scores within 3 to 5 sessions. Objection handling composure — the ability to maintain emotional stability when a buyer pushes back hard — shows the clearest improvement signal with repeated practice.

No. EchoDepth handles the repetitive, foundational coaching that is hard to scale — freeing managers to focus on strategic coaching, deal strategy, and high-touch development. It amplifies existing sales training rather than replacing it.

Sales presence is the composite impression a rep makes on a buyer through emotional expression, vocal delivery, and physical behaviour. It is distinct from product knowledge. Research shows emotional presence — how confident, warm, and authoritative a rep appears — is the primary driver of buyer trust in the first ten minutes of any enterprise sales conversation.

Yes. EchoDepth requires only a standard webcam and microphone — no location-specific hardware or in-person attendance. It is specifically designed for distributed enterprise sales teams who cannot rely on in-person coaching and observation.

Composure Score is an EchoDepth metric reflecting a rep's ability to maintain stable emotional performance under objection pressure. It measures how much a rep's Confidence and Authority scores fluctuate when a buyer pushes back. High composure = small fluctuation. Trained through repeated exposure to avatar-led pressure scenarios.

44. The full FACS-compliant set. EchoDepth analyses all 44 facial Action Units simultaneously in real time — not a subset. This is the same standard used in academic emotion research and validated across 14 cultural cohorts in 6 countries.

Enterprise B2B sales teams — AEs, SDRs, Sales Engineers, and sales managers at organisations where high-stakes, multi-stakeholder deals make emotional presence a competitive advantage. Ideal for teams of 10 or more reps where coaching consistency, ramp time, and standardised methodology are priorities.