Cavefish AI was founded on a single conviction: that Emotional Decision Intelligence is the most underused competitive advantage in business — and the most undertrained skill in sales.
Sales performance research consistently shows that how a rep shows up emotionally — their presence, their composure under pressure, their ability to read a room — determines outcomes more than product knowledge, pricing, or process.
Yet every sales training programme focuses on what to say. Scripts, frameworks, methodologies. None of it trains how to say it. None of it measures whether it lands.
Cavefish AI was founded in Cardiff, Wales, in 2023 to close that gap. We built EchoDepth — a multimodal emotion AI platform — to give individuals and organisations objective insight into their emotional impact, and a system for training it.
EchoDepth for Sales is the commercial application of that platform: avatar-led coaching that trains the human side of selling, backed by Emotional Decision Intelligence™ developed across 13 award-winning applications in finance, defence, sport, and enterprise.
We're currently in private beta, working with a select group of enterprise sales teams. The results are driving our roadmap.
Multimodal emotion AI trained across 6 countries, 14 cultures, and 43 facial Action Units — mapping to VAD (Valence, Arousal, Dominance) in real time.
Emotional control is a learnable skill, not a personality trait. With the right feedback loop, anyone can learn to manage their presence deliberately.
Reps who try to fake confidence get detected — by humans and by our system. EchoDepth rewards genuine emotional access, not surface performance.
Sales coaching has always relied on manager gut feel. EchoDepth gives teams the objective, timestamped emotional data that makes coaching consistent and scalable.
Session data is used for coaching only. We don't identify, surveil, or store biometric profiles. Reps control their own improvement journey.
Our models are trained across 6 countries and 14 cultures. Emotional expression varies across backgrounds — EchoDepth is built to work equitably.
Cavefish AI is proudly Cardiff-based. Part of the Welsh AI ecosystem — AI Wales member, Welsh Government programme partner, FCA sandbox participant.
Former head of behavioural analytics across the EU, UK, and US. Led teams at the Royal Mint and Assurant. Founded Cavefish AI to bring Emotional Decision Intelligence to organisations making high-stakes decisions. AI Wales representative. FCA sandbox participant.
ISO 9001 and Cyber Essentials certified. Clients include NHS, British Airways, Thales, and ABP. Builders of the EchoDepth engine. Based in Cardiff — co-located with Cavefish AI at Neptune Court.
We're building a small, exceptional team. If you work at the intersection of AI, sales, and human performance — get in touch.
We're accepting a limited number of enterprise partners for our private beta programme.
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